EMT Practice Test

1. Question Content...

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Question1: A stakeholder wants to learn how to create a custom data Range in the Analytics Workspace interface.
How should the business practitioner coach their stakeholder through this process?

Question2: Using Intelligence Alerts in an Adobe Analyst Workspace Project, how far back does the alert's anomaly detection go to determine data anomalies on the daily granularity?

Question3: Anomaly detection alerts the analytics team to a spike in product view on a specific views on a specific item.
User further investigation the discovers that a remarketing partner is sending illegitimate traffic to the website.
Business partners are asking that the analyst team exclude the traffic from both future report and past reports.
How can this request be accomplished?

Question4: The investment bank of a co-operative users Adobe analytics to monitor the use of its online banking. They use it to measure Appointment scheduled with account managers, who will then call clients al specified times.
The IT team decides to integrate the appointment data captured in Adobe Analytics with the manager's calendar, as close to real-time as possible.
How can this need to meet?

Question5: A business owner wants to identify the percentage of people registered in their insurance plan who are over age 65.
Which calculate metric definition should be used to answer the business question?

Question6: A company has been using Adobe Analyst for many years. Throughout this period, data needs have changed and some variables no longer make sense with historical records.
What is one possible solution for re-purposing a variable?

Question7: An analyst has to alter a request in report Builder in order to illustrate the number of order by month and by purchase country. Currently it displays only the total values by month.
What are two ways the analyst can address this change? (Choose two.)

Question8: An Adobe Analyst Workspace project panel is set up to show all key Performance indicators(KPIs) The manager wants to be able to toggle between mobile phone, desktop, or all data in the KPI panel.
How can the manager accomplish this task using a single Panel component?

Question9: Analyzing the data in the image below, a data analyst verifies that the report of ''entries'' per page, shows that the HomePage A'' page is responsible for only 3.4% of the total entries to the site:

Analyzing the data in the image below. A data analyst verifies that the report of ''entries'' per page, shows that the HomePage A'' page responsible for only 4.4% of the total entries to the site:

Based on both images and knowledge on the standard metrics of Adobe Analytics, which statement is correct?

Question10: Refer to the exhibit.

A marketing analyst wants to look into visitors who originated from paid search and made a purchase.
Which two options can be done directly from this Visualization? (Choose two.)

Question11: A media agency is running a Display campaign, but none of the data is credited to the Display marketing channel in Adobe Analytics'.
Here are some example tracking codes provided by the media agency.

The marketing channel processing Rule for the Display channel is configured as follows:

What is causing the loss of data in Adobe Analytics?

Question12: When configuring Marketing Channel processing Rules, which variable provides the web page location (full URL) your visitors were at before coming at your site?

Question13: A web analyst has created an elaborate, multi-tabbed report in Adobe report Builder. The report is scheduled to be sent to the executive team every morning at 6AM.
Upon receipt of the first report, an executive team member said the report appears incomplete. It was determined only the first tab of the large report was sent.
What cloud have cause this issue?

Question14: An administrator wants to share a segment with all users in the organization.
What are two best practices for sharing the segments with all users? (Choose two.)

Question15: An analyst needs to configure an Affiliate marketing channel within the Marketing Channel Processing Rules.
Traffic from this channel uses the "source" and "campaign_name" query parameters. The "source" query parameter is used by other marketing channels. Traffic from the Affiliate marketing channel this query parameter with a value that starts with "aff". Affiliate traffic may NOT have a defined value for "campaign name".
How should the analyst configure the processing rule so that any hits from affiliate are added to the Affiliate marketing channel?

Question16: The product team wants to upload product pricing data from an offline database to the transaction ID in Adobe Analytics.
Which data import tool should be used for this task?

Question17: Which action lets you limit the components before sharing a projct?

Question18: What are the main considerations when planning a segment?

Question19: An analyst has been given a list of dimension available to conduct an analysis on their hospital's site .
The Solution Design Reference (SDR) contains:
Event -Start Appointment Booking - Set on: Appointment Booking Start event2 - Booking Complete Set on Booking Complete eVar Doctor - Type Set on event evar2 - number of available Appointments - Set on event prop Appointment patting Given the SDR which report can be generated?

Question20: What are two possible ways to provide a segmented view of the data in Adobe Analytics? (Choose two.)

Question21: Utilizing a segment identifying website traffic from the Unified States, an executive team member from a computer manufacture is viewing a report showing daily computer sales in the United States. In the component rail the executive sees a segment for ''United Kingdom and drags it directly into the dataset to break down a specific dimension. Every attempt return zero activity.

Why would the dataset drop to zero?

Question22: A streaming media company's acquisition team want to understand when to end a free trial subscription of its product to maximize value.
Which Visualization in Analyst Workspace provides this information?

Question23: Metric event20 has the name ''Video event start;. but the manager who requested the dashboard would like the metric to show up in the report as ''Video play''.
The web analyst does not have admin rights.
Which method will display a custom name of the metric used in a table in Workspace?